Page Industries looks to Jockey Juniors brand for growth

Jockey International Inc’s exclusive licensee Page Industries Limited is focusing on expanding its Jockey Juniors line to spearhead growth this year. The business is engaging in a range of marketing activities to boost brand awareness and tap into the fast growing children’s wear market in India.

“The Juniors category has been a focal point for us since 2018 and given the growth rate we have witnessed in the category, we would like to double down on our efforts to promote its offerings,” said Page Industries’ chief marketing officer Nihal Rajan in a press release. “The majority of the sales currently come from the metro cities across the country, and we are confident that the category will continue to grow as parents look for stylish, comfortable, and quality clothing options for their children.”  
 
Page Industries has launched a television commercial to promote Jockey Juniors which is currently airing on numerous networks. The business has launched an outdoor campaign to reach diverse demographics. The business also ran a ‘Juniors Color Splash event’ to connect with customers in person.
 
Jockey Juniors caters to boys and girls ages three to 12 years old and retails both inner wear and outerwear such as leggings, track pants, jackets, and hoodies. Page Industries plans to continue to evolve its product portfolio for Jockey Juniors to meet the needs of shoppers across the country.