Reliance’s Yousta has a new address in Pune

Reliance Retail’s Gen Z focused apparel and accessories brand Yousta has opened a new store in Pune. Located in the city’s Amanora Mall, the store aims to engage shoppers with interactive technology including self check out counters and QR-enabled screens.

“All eyes here, please,” announced Yousta on Facebook. “We’re here to flex our latest store, Yousta now launched in Pune, Amanora Mall! Your to-be destination for the latest Gen Z styles is here.”
 
In store, Yousta’s trend driven western wear collections take centre stage with a range of accessories for the summer months. The store also offers wi-fi and charging stations to enable shoppers to stay connected as they browse Yousta’s latest collections.
 
“We’re happy to announce another fantastic addition to Amanora Mall, Pune- the opening of Reliance Retail’s youth-focused fashion retail format, Yousta,” wrote Amanora Mall’s CEO Surjit Singh Rajpurohit on Linkedin. “Yousta offers high fashion at affordable prices targeted at young consumers. Get ready to elevate your shopping game and be a part of this amazing journey.”
 
Yousta has opened a number of new stores recently including in Prayagraj, Mumbai, and Kolkata among others. The brand launched in August 2023 and opened its first store in Hyderabad. Now present in 15 Indian states, the label also retails online.