Modenik appoints L V Vaidyanathan as executive chairman

Modenik Lifestyle Pvt Ltd, a leading essential wear company has appointed former CEO managing director of Procter & Gamble India, L V Vaidyanathan as its new executive chairman.

Vaidyanathan will replace Sunil Sethi who retires from his role as executive chairman, effective July 31, 2024. He will continue to serve on the board of directors.

In his new role, Vaidynathan will help Modenik strengthen its market position and drive forward its strategic objectives.

Commenting on the appointment, L V Vaidynathan in a statement said, “I am thrilled to join Modenik Lifestyle, a company celebrated for its innovation and leadership in the essential wear industry. Sunil Sethi’s outstanding contributions have established a robust foundation. I am eager to collaborate with Shekhar Tewari and Modenik’s talented team to drive growth and achieve new milestones.”

Sunil Sethi added, “My tenure at Modenik Lifestyle has been immensely rewarding. As I embark upon my new journey focused on strategic/advisory roles and entrepreneurial venture that gives back to the community, it is with great confidence that I pass the baton to L.V. Vaidyanathan, whose extensive expertise and vision will propel Modenik to new heights.”

L V Vaidyanathan has over 25 years of experience with P&G across multiple markets, including India, Vietnam, Thailand, Philippines, Indonesia, and Singapore.