Deckers Brands ends year with 18% sales surge

Deckers Brands announced on Thursday net sales surged 18.2% to $4.288 billion for the fiscal-year 2024, on the back of a double-digit sales hike at Hoka and Ugg. 

The Goleta, California-based company said wholesale net sales increased 12.6% to $2.432 billion, alongside a direct-to-consumer sales increase of 26.5% to $1.855 billion for the 12 months ending March 31.

By region, domestic sales increased 16.8% to $2.864 billion and international sales lifted 21.1% to $1.424 billion. 

By brand, Hoka clocked a 27.9% growth to $1.807 billion, alongside Ugg where net sales increased 16.1% to $2.239 billion. The gains were partially offset by Teva where net sales decreased 18.9% to $148.5 million and Sanuk where net sales decreased 33% to $25.4 million. The company’s other brands segment, primarily composed of Koolaburra, increased 5.9% to $67.9 million. 

“Deckers achieved record results during fiscal year 2024, as we delivered revenue growth of 18% and increased earnings per share by 51%, reflecting a continued dedication to maintain exceptional levels of profitability as our brands scale,” said Dave Powers, president and chief executive officer. 

“Hoka and Ugg remain two of the most admired and well-positioned brands in the marketplace, each with a robust innovation product pipeline designed to win with global consumers. Looking forward, our talented teams are highly motivated to continue driving towards the long-term opportunities of these iconic brands.”

Looking ahead, the company said it expects fiscal 2025 net sales to increase approximately 10% to $4.7 billion. Diluted earnings per share is expected to be in the range of $29.50 to $30.00.