Earthy Tweens partners with Myntra to expands online presence

Earthy Tweens, a sustainable clothing brand has partnered with fashion e-commerce platform Myntra to expand its online reach across the country.

With this association, Earthy Tweens collections across baby wear, kids wear, and women’s wear will be listed on Myntra under their private label, Baesd.

Commenting on the partnership, Nishant Kumar, CEO of Earthy Tweens in a statement said, “Our collaboration with Myntra marks an exciting milestone in our journey to offer sustainable fashion to a wider audience. Our ethos revolves around combining style with sustainability, and through Myntra, we aim to reach more individuals who prioritize ethical and eco-friendly clothing choices.”

Ruchi Sahay, chief product officer of Earthy Tweens added, “We’re proud to offer fashion that not only looks good but also contributes to a greener, more sustainable future. Through our debut on Myntra, we look forward to offering skin-friendly clothes and contributing to a greener planet.”

Founded in 2022, the Gurugram-based Earthy Tweens claims to be an environmentally conscious clothing brands that uses eco-friendly materials like organic cotton, wood, fabric, rubber for its products.