Avantra by Trends opens seventh Hyderabad store

Womenswear brand Avantra by Trends has opened its seventh brick-and-mortar store in Hyderabad. Located on the first floor of the city’s recently opened Aparna Neo Mall at Nallagandla, the new outlet retails a wide array of ethnic and occasion wear.

“Hello, Hyderabad,” announced Avantra by Trends on Facebook. “We are super excited to announce that we have now opened doors to our 73rd store in the city. Brides to be, visit now and shop your perfect wedding saree!”
 
The store also brings Avantra by Trends’ store total for the state of Telangana to 10, India Retailing reported. Inside the store, shoppers can browse products including bridal sarees, lehengas, kurtas, blouses, fabrics, jewellery, and accessories among others.
 
“Thrilled to announce Avantra’s grand opening at Aparna Neo Mall, Nallagandla, Hyderabad,” wrote Avantra by Trends’ head of business development Sudhir Dnyanval on Linkedin. “Bringing you an exceptional shopping experience.”
 
Avantra by Trends was established by Reliance Retail in 2021 with its first store in Bengaluru. The brand has recently opened stores in cities including Mumbai and Thiruvananthapuram and launched its latest collection for summer titled ‘Summer Radiance’. The collection features breezy sarees for everyday wear in stripes of pastel yellow, pink, and white for a relaxed aesthetic.