Mars Cosmetics travels to Cannes, France with Nancy Tyagi

Mars Cosmetics partnered with influencer Nancy Tyagi to travel to Cannes, France as her official beauty partner for the film festival. Tyagi attended the international gala in two outfits she made herself.

“We are honoured to be Nancy Tyagi’s official beauty partner for the 77th Annual Cannes Film Festival,” said Mars Cosmetics’ director and business administrator Rishabh Sethia, India Retailing reported. “Her distinctive style and artistic vision matched seamlessly with our brand, this created a truly magical synergy. We are immensely proud to have been her official beauty partner for this prestigious event.” 
 
Mars Cosmetics created subtly shimmery looks for Tyagi’s red carpet appearances at the event. The 77th Cannes Film Festival brought together the global film industry as well as celebrities, influencers, and fashion designers.
 
By partnering with 21 year old Tyagi, Mars Cosmetics aims to connect with Gen Z Indians and fashion enthusiasts, as the influencer is known for sewing her own outfits. Originally from Baghpat in Uttar Pradesh, Tyagi counts 1.4 million followers on Instagram.
 
Entrepreneurs Abhishek Sethia and Rishabh Sethia launched Mars Cosmetics as a colour cosmetics brand designed for the Indian market. The business retails from its direct to customer e-commerce store as well as on a wide range of multi-brand platforms including Purplle, Nykaa, Amazon India, Flipkart, Meesho, Tira, Zepto, and Myntra among others.