Acqua di Parma opens first brick-and-mortar store in New Delhi

Italian fragrance brand Acqua di Parma has opened its first brick-and-mortar store in New Delhi in luxury mall The Chanakya to cater to the capital city’s premium shoppers. The fusion style store launched with a star studded party and measures 190 square feet.

“Step into a world of Italian sophistication and discreet luxury with Acqua di Parma, a timeless symbol of craftsmanship since 1916,” announced The Chanakya on Facebook, sharing photos of the store’ opening party. “The evening was a celebration of the newly inaugurated Acqua di Parma at The Chanakya, an establishment embodying a timeless and inspiring heritage.”
 
The store’s interior highlights the brand’s signature yellow hue and features Italian style wallpaper. With an aesthetic designed to marry Italian and Indian culture, the store’s floor features mosaic and parquet patterns and Acqua di Palma’s signature concrete tiles reinforce its brand identity and mirror the product design of its fragrances and candles.
 
The Chanakya is situated inside Delhi’s Diplomatic Enclave and counts 189,000 square feet of retail and entertainment space, Indian Retailer Bureau reported. Acqua di Palma joins Indian and international brands including Chanel, Brioni, Anita Dongre, Hermes, Janavi India, Rolex, Saint Laurent, Nykaa and Tiffany and Co among others in the mall, according to its website.