Yes Madam launches campaign with Shraddha Kapoor

Beauty platform Yes Madam has onboarded actor Shraddha Kapoor for a campaign to widen its reach in the at-home beauty and spa service segment.

With its campaign, ‘Har Expert, Salon Expert Nhi Hota’, the brand aims to boost its reach, and visibility while expanding its user base.

Commenting on the association, Mayank Arya, co-founder CEO of Yes Madam in a statement said, “Partnering with Shraddha Kapoor is a game-changer for Yes Madam. Her aura and the perfect blend of elegance and approachability perfectly and seamlessly align with our brand values. This collaboration will significantly boost our mission to revolutionize the at-home beauty experience across India.”

Akanksha Vishnoi, co-founder chief marketing officer added, “Collaborating with Shraddha Kapoor is a strategic move for Yes Madam. Her influence will help us connect with a broader audience and strengthen our commitment to accessible, high-quality beauty services.”

The startup business notably took part in the entrepreneurial reality television show Shark Tank India, which aired across the country. The Shark Tank judges offered the business a ‘four Shark deal’ which amounted to Rs 1.5 crore.