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Tuesday, May 30, 2023

Uses Blackpink’s Rosé for New ‘Rock’ Campaign Tiffany & Co. taps

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Tiffany & Co. has expanded its first gender-neutral “rock” jewelry line, launched in the United States last September, beyond bracelets to include rings, earrings, and pendants. The “Rock” collection aims to offer a new expression of design and craftsmanship, but as the collection includes hinged pieces, it pays tribute to the jeweler’s heritage and introduces innovations. For the global expansion of the collection, the necklace, hoop earrings, and 1 and 2-finger rings will be available in 18K rose gold and white gold with diamonds, with Tiffany adding multiple color combinations throughout the year.

To celebrate the launch, Tiffany has cast K-pop singer Rosé of her girl group Blackpink to the front of the campaign. Rosé has been a brand ambassador for her jewelry brand since 2021 and will be appearing in photos of her designs for the new lock. Tiffany locks are available at Tiffany stores worldwide and Tiffany.com.

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