Women’s western wear brand Urbanic has launched an early Black Friday sale on its India e-commerce store and shopping app to highlight its commitment to the market. The move is designed to engage shoppers by offering double digit discounts on festive and casual wear.
Urbanic’s flagship sale event runs until November 30, the brand announced on its India Facebook page. The brand will offer up to 50% off on select clothing styles from its trend-driven collections throughout the sale. The brand’s latest designs include youthful mini dresses, matching separates in pastel hues, and festive sparkle among others.
Urbanic describes itself as a global brand headquartered in London, UK, according to its website. The brand announced that it is currently working on improving its material sourcing by improving resource efficiency, reducing its water and energy consumption, and expanding its recycling programmes with the aim of launching a clothing recycling programme in the future.
After launching in 2019, Urbanic today retails in India, Mexico, Brazil, and Chile. The brand specialises in value to mid-priced apparel for Gen Z and millennial women. Urbanic counts over one million followers on its India Instagram account and frequently collaborates with influencers across the country to connect with young shoppers.
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