Type Beauty partners with e-commerce firms to expand reach

Type Beauty Inc, a direct-to-consumer beauty brand has partnered with leading e-commerce marketplaces to strengthen its online presence in the Indian market.

With these partnerships, Type Beauty’s products will be available to a wider audience through e-commerce platforms like Nykaa, Kindlife, Vanity Wagon, Glow by Tressmart, Amazon, Flipkart, and Meolla.

Type Beauty aims to promote care for natural beauty through its skincare-infused makeup and is confident to expand its reach across these market platform segments.

Commenting on the association, Ananya Kapur, founder CEO of Type Beauty Inc in a statement said, “We are excited to bring Type Beauty’s premium line of one-of-its-kind, skincare-infused makeup to these marketplaces, providing accessibility and convenience to our valued customers.”

“As skincare becomes more integrated into makeup, our products embody innovation, quality, and a commitment to empowering individuals to embrace their unique beauty, and we want them to have the luxury to get our products whenever and wherever conveniently,” she added.

Type Beauty Inc is a beauty and cosmetic brand that offers a diverse product portfolio, consisting of lipsticks, eye shadows, concealers, foundation, lip lusters, primers, and more.