The Souled Store opens its first store in Lucknow

The Souled Store, a leading pop culture brand has expanded its retail footprint with the launch of its first physical outlet in the city of Lucknow.

The store located at the Lulu Mall will feature a wide array of exclusive merchandise, including limited-edition t-shirts, shirts, jeans, cargos, joggers, co-ord sets, sneakers, action figurines, hoodies and more.

To enhance customer experience, the store will have a ‘drop the hammer’ challenge where visitors can take a swing for a chance to win exclusive merchandise and discounts.

Commenting on the launch, Vedang Patel, co-founder of The Souled Store in a statement said, “As a city rich in culture and diversity, Lucknow is the perfect place for us to introduce our brand. We believe our unique offerings will resonate with the local audience, and we’re committed to creating a space where people can express themselves through fashion and pop culture.”

As part of its expansion strategy, the brand plans to open more outlets across India.