Men’s grooming, fragrance, and personal care brand The Man Company has opened a new kiosk in Lulu Mall in Lucknow. The sleek black kiosk is designed to enable new shoppers to discover the brand and to try before they buy.
“Discover the ultimate destination for men’s grooming and fragrances at Lulu Mall Lucknow,” the mall announced on Facebook. “The Man Company, redefining men’s skincare and perfume experiences!”
The kiosk has segments for face, beard, hair, shaving, bath and body, and fragrance to offer a wide range of goods despite its compact size. The main focus of the kiosk is The Man Company’s fragrances which are its higher ticket items.
By opening a kiosk, The Man Company is able to reach new customer demographics with a far smaller investment than what is needed to open an exclusive brand outlet. Opening in Lulu Mall, one of Lucknow’s largest malls, will also ensure a steady stream of footfall.
The Man Company retails its product range through its dedicated e-commerce store and on multi-brand e-commerce platforms as well as over 2,000 offline retail touch points across 50 Indian cities. The brand also operates 30 exclusive brand outlets and its products are used and retailed at approximately 500 Indian salons.
The Man Company’s legal name is Helios Lifestyle Private Limited and it was founded in 2013. The business is headquartered in Gurgaon and the company’s three promoters are Naresh Hiralal Bhansali, Hitesh Dhingra, and Bhisham Bhateja.
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