If the website selling tickets crashes on the first day, you know it’s a Taylor Swift concert. Millions of Swifts (Taylor’s self-proclaimed Swift fans) have visited his Ticketmaster site on Live Nation to book seats for his first tour in five years. It caused a massive outage and the website crashed. But before that, ticket prices skyrocketed as demand for tickets increased.
Ticket prices range from $49 to $449 per ticket. This was the site’s response to “historically unprecedented demand” for Swift’s 52-day US tour. Pre-sale tickets were initially only available to Taylor Swift fans designated as “verified fans,” a system intended to discourage bots, but some tickets are already available for resale on StubHub and others. They sell up to $22,700 per copy on the site.
We also noticed that many people had to wait in online queues for up to 8 hours, making many late to purchase tickets. The Eras Tour will be Taylor Swift’s first tour since 2018. Meanwhile, in October, Taylor Swift released her latest album, Midnights.