Swiss Beauty launches campaign with Taapsee Pannu

Indian cosmetics brand Swiss Beauty has launched a campaign, ‘For all that you are, For all that you can be’ with its brand ambassador Taapsee Pannu.

The campaign features a video which highlights how the brand’s extensive range of high-quality products empowers individuals to be who they truly are and become who they aspire to be.

Swiss Beauty will also launch an out-of-home advertising campaign to increase awareness across its 25k retail touchpoints, as well as a 360-degree social media activation throughout the year.

Commenting on the campaign, Saahil Nayar, CEO of Swiss Beauty in a statement said, “We believe in the power of empowerment, self-expression and celebrating individuality. Through this campaign, we want to inspire everyone to embrace their true selves, fearlessly express their unique beauty, and confidently pursue their dreams.”

Taapsee Pannu added, “I’ve always been drawn to products that do more than they cost, and Swiss Beauty truly embodies this principle. Their makeup range offers a diverse set of choices & voices that speak to the youth & almost everyone. Feels good to be attached to the brand and look forward to working together to set new beauty standards that resonate with the modern outlook.”

Founded in 2013, Swiss Beauty is one of the fastest-growing beauty brands with a strong footprint across India. It also has strong online presence and sells on e-commerce websites including Amazon, Nykaa, and more.