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Shoppers Stop’s Kashish partners with Sanya Malhotra for festive campaign

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Multi-brand fashion and lifestyle retailer Shoppers Stop has partnered with actress and brand ambassador Sanya Malhotra to launch a new festive campaign named ‘Tyohar Ki Nayi Kashish’ for its ethnic wear brand Kashish this Diwali. 

Sanya Malhotra wearing a look from the new Kashish collection – Shoppers Stop

“At Shoppers Stop, we are always trying to enhance our customer’s experience and provide them with something special,” said Shoppers Stop’s customer care associate and chief of marketing and communications Shwetal Basu in a press release. “Our ‘Tyohar Ki Nayi Kashish’ campaign is a heartfelt celebration of life, a touching reminder of our special Diwali moments, and an inspiring guide on how to infuse each occasion with a special touch. Our brand-new festive collection has been carefully curated to honour those cherished moments that truly make Diwali special, weaving the fabric of love and togetherness into every thread and inspire people to try something new.”
 
Malhotra launches Kashish’s new womenswear collection and promotes the festival of Diwali as a time for new beginnings and cherished moments. The collection features kurtas and ethnic wear sets in deep jewel tones and vibrant hues with lashings of festive sparkle. 

“Celebrating a festival is more than just about tradition; it’s about embracing style, looking and feeling your absolute best,” said Malhotra. “Kashish’s Diwali collection elegantly combines the grace of tradition and the allure of modern fashion. I’m thrilled to be a part of Kashish’s Diwali campaign, ‘Tyohar Ki Nayi Kashish,’ in which we redefine festive elegance. The campaign shows us how we can make our festival unique by creating special moments around it.”
 
The campaign comprises a video and photoshoot, which will be rolled out across Shoppers Stop’s social media accounts, YouTube channel, and multiple digital platforms. Shoppers Stop launched in 1991 and now counts 102 department stores in India. 
 

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