Published
November 29, 2024
Pilgrim, a direct-to-consumer (D2C) beauty and personal care brand has been named as the best hair care brand at the Myntra Rising Star D2C Summit.
The brand received this recognition for its strong sales on Myntra particularly in the hair serum and shampoo sub-categories.
Pilgrim attributes its success in the hair care segment to its products which it claims are made using cutting-edge technology, world-class formulations, and global natural ingredients.
Gagandeep Makker, co-founder of Pilgrim in a statement said, “This recognition is a testament to our dedication to providing top-quality hair care products that our customers love. We extend our heartfelt thanks to the Myntra team for their unwavering support and are excited about future partnerships to continue delivering exceptional products to our customers.”
Deepak Joshi, senior director of beauty personal care division at Myntra added, “Being part of Pilgrim’s journey and contributing to their growth fills us with immense pride. Through the Rising Stars program, Myntra nurtures a diverse range of promising brands. We eagerly look forward to welcoming more such brands and enhancing the customer experience.”
Founded in 2019 by Anurag Kedia, Pilgrim offers over 90 products across face care, hair care, skincare products, and fragrances.
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