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Nykaa- KK Beauty plans aggressive international expansion for Kay Beauty

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Bollywood celebrity and entrepreneur Katrina Kaif and Matrix India Entertainment’s joint venture Nykaa– KK Beauty plans to expand swiftly in international markets in the coming year. The business will focus on the Gulf region to bring its cosmetics brand Kay Beauty to global shoppers. 

Kay Beauty retails a range of cosmetics skin products – Kay by Katrina- Facebook

“We have just launched in Dubai, and we have quite an extensive rollout plan for the Gulf over the next one year,” said Kay Beauty founder Katrina Kaif, ET Bureau reported. “Our sales are dominated by online, but we are expanding our offline sales at a rapid pace. I want to see the brand grow both online and offline, and at the moment we are doing that very successfully… We have had phenomenal offline growth through our retail stores.”
Kay Beauty will launch in two new international markets in the near future, according to Kaif. Along with its planned international expansion, Kay Beauty will also widen its brick-and-mortar footprint in India itself, the Economic Times reported. 

The business has reported significant sales growth in metros as well as in Tier 2 and 3 cities and has serviced orders in more than 1,600 cities. In order to increase brand awareness, Kay Beauty has joined forces with the Women’s Premier League cricket team UP Warriorz and will celebrate their achievements as part of a promotional campaign. 

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