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Lux Industries eyes growth in kids wear, expects Rs 100 crore by 2026

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Lux Industries Ltd see huge growth potential in the kids wear market in India and expects the segment to contribute around Rs 100 crore to its revenue in the next three years.

Lux Industries eyes growth in kids wear, expects Rs 100 crore by 2026 – Lux Innerwear

The company launched its kid wear range under the Lux Cozi brand last year plans to launch more products under the segment to achieve its target.

Lux Industries has witnessed strong growth in the mid-premium range under Lux Cozi and expects it to Rs 1,000-crore brand in the next three years.

“We forayed into the kids wear range last year and are hopeful of growing this into ₹100 crore brand in next three years. There is no-pan India brand in the mid-premium segment catering to this (kids) category at present and we want to tap into the growing demand,” Saket Todi, executive director at Lux Industries told Businessline.

“We are bullish about growing our Lux Cozi brand. We have gone for brand endorsements and that has helped us gain market share. We are hopeful of growing it into Rs 1,000-crore brand up from the current Rs 600 crore in the next three years,” he said.

Lux Industries Limited operates brands like Genx, Lyra, and Onn, among many others, and is one of the largest players in the hosiery business.

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