Eyewear major Lenskart has collaborated with actors Mrunal Thakur and Ishwak Singh for a campaign to promote its latest collection- Gulmarg.
Lenskart Studio has created this collection taking inspiration from the beauty of Kashmir. Each piece within the collection embodies the intricacies of the region’s artistic wooden lattices.
Commenting on the collection, Ramneek Khurana, co-founder of Lenskart in a statement said, “At Lenskart we have always strived to redefine eyewear, blending art, culture, and fashion into every frame we create. With this collection, we’ve seamlessly woven the charm of ‘pinjras’ and the beauty of Kashmir into every detail. Each frame in this collection is a canvas that carries the story of Kashmir’s rich artistic heritage and its timeless charm.”
Mrunal Thakur added, “The Gulmarg collection is a beautiful blend of tradition and modernity, just like the land it draws inspiration from. As we journey through this campaign, I am excited to share the essence of the Gulmarg collection with everyone.”
The Gulmarg collection will be available for purchase on the Lenskart app, website, retail outlets, and multi-brand e-commerce platforms.
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