Fine jewellery brand Kalyan Jewellers has expanded its men’s product range and launched new line ‘Senhor’. Kalyan Jewellers’ brand ambassador Amitabh Bachchan launched the new line with a dedicated campaign in black and white.
“The new exclusive men’s jewellery collection redefines elegance and strength for the modern Indian male,” said Kalyan Jewellers’ executive director Ramesh Kalyanaraman, Indian Retailer Bureau reported. “Each design in the Senhor collection is a testament to the modern Indian male’s dynamic spirit and unique style. With an unwavering commitment to craftsmanship and quality, we continue to create timeless treasures that resonate with the bold and discerning consumer.”
The line’s name ‘Senhor’ is taken from the Portuguese term for ‘sir’ or ‘gentleman’ and the collection is designed to evoke a classic, masculine aesthetic. Senhor is priced as a more affordable jewellery range and its designs are intended for everyday wear as well as festive and wedding gifting.
The collection’s jewellery is made from materials including gold, platinum, rose gold, white gold, and diamonds. Designs include chains, rings, and bracelets which feature two-tone and modern, simple patterns. “Senhor unveils a new era of sophistication, where every piece tells a story of excellence and every jewel echoes the essence of masculinity,” said Kalyanaraman.
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