Joyalukkas opens new store in South Bengaluru

Fine jewellery brand Joyalukkas has opened a new exclusive brand outlet in South Bengaluru’s Forum Mall to booster its retail presence in the metro. The store was inaugurated by Joyalukkas Group’s chairman and managing director Joy Alukkas. 

“Get ready to indulge in a world of exquisite jewellery and unparalleled craftsmanship with Joyalukkas,” announced Forum Mall on Facebook. “Step into a realm of timeless beauty and celebrate the art of bespoke jewellery. Visit the newly opened store at Forum Mall, South Bengaluru today!” Joyalukkas joins brands including Lifestyle, La Martina, Superdry, Zimson, and Gas among others in Forum Mall. 
 
The new store features a wide range of diamond and gold jewellery with both lightweight everyday options and heavyweight bridal and occasion wear designs available. The store has dedicated sections for Joyalukkas’ numerous sub-brands including Veda and Apurva. 

Joyalukkas retails from its network of stores across India as well as its direct to customer e-commerce store. The brand recently launched a new collection of temple jewellery inspired by the ‘Ramayana’ epic and featuring intricate depictions of Ram and Sita. 
 
Joyalukkas was originally founded by Alukka Joseph Varghese in 1956 in Kerala as Alukkas Jewellery. Now led by Joy Alukkas, the business is based in Thrissur in Kerala and in Dubai and operates in Indian and international markets.