Joy Personal Care, a home-grown personal care brand from Rsh Global has named actor Sushant Divgikar as its beauty brand ambassador to promote gender equality.
As a part of this announcement, the brand launched a digital video commercial which embraces equality, transcending gender boundaries and challenging conventional beauty norms.
Divgikar, a renowned actor/ singer/ performer/model who identifies as a Trans person will be featured in the DVC, supporting the LGBTQ community.
Commenting on the association, Sunil Agarwal, chairman, Rsh Global in a statement said, “The winter season is of utmost importance to every personal care company, and for our flagship product, honey & almond body lotion, this season becomes even more prominent. And for this flagship product, we really wanted to showcase unique perspective with having partnership with Sushant, which not only signifies our dedication to support transgender community, but also breaks the preconceived notion towards beauty.”
Sushant Divgikar added, “I am absolutely delighted to partner with Joy Personal Care in encouraging the message that beauty knows no boundaries through this DVC. This collaboration represents a significant stride in ensuring visibility and recognition for people irrespective of their gender, while the DVC actively works on reducing the stigmatization and stereotypes associated with our community.”
The digital video commercial will be amplified on leading digital platforms and social media channels along with influencer marketing activity to reach a wide and diverse audience.
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