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John Jacobs Eyewear launches collection with Vijay Varma

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Rajeshchandra Devjee
Rajeshchandra Devjeehttp://saindiamagazine.com/
Rajeshchandra Devjee is the Founder and President of the Brand SAIndia, a print publication that was launched in South Africa in 2001 with a strong logistics distribution to 3500 magazine retailers and FMCG stores nationwide. The growth of the brand in its later years succumbed to a slow decline in print sales due to the inception of the 4th industrial revolution. To this day the brand has grown in leaps and bounds thanks to the advent of social media platforms and mobile app technology. SAIndia is now available on the internet and mobile platforms in 177 countries and growing at a phenomenal rate, acquiring an audience from all walks of life whose interests range from politics to fashion and other genres.

John Jacobs Eyewear has launched a new collection named ‘JJ Rhapsody’ in partnership with Bollywood actor Vijay Varma who stars in a campaign for the range of sunglasses and eye glasses. 

Vijay Varma for John Jacobs Eyewear – John Jacobs Eyewear – Facebook

“Experience utilitarian and elegant eyewear from our coolest edition yet, JJ Rhapsody ft. Vijay Varma,” John Jacobs Eyewear announced on Facebook. The vintage style frames bring to mind Bollywood films of the 1970s and are designed to work from day to night. 
The collection also features oversized, aviator style frames which Varma models with a retro style ensemble. By partnering with the actor, John Jacobs Eyewear aims to tap into his pan-India fan base to connect with young Indians. 

As part of its commitment to creating glasses which are both stylish and durable, the brand has also launched a range of frames with built-in titanium wire cores. With soft acetate temple-tips and a flexible titanium nose bridge, the frames are designed to withstand major force, the brand announced on Facebook. 
John Jacobs Eyewear is owned by eyewear and eye care giant Lenskart. The brand was launched in 2015 and is positioned in the affordable premium segment of the market. John Jacobs Eyewear works with design houses in Italy to create its sunglasses and eye glasses and sells them across Lenskart stores as well as online on its own e-commerce store. 

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