Aditya Birla Fashion Retail and Lifestyle’s fashion and lifestyle brand Jaypore has opened its 20th store in India to date in Hyderabad’s Jubilee Hills. The store measures 3,300 square feet and retails the brand’s full selection of artisanal products.
“We are delighted to announce the launch of our first store in the Hyderabad market marking 20 stores of Jaypore in India,” said Aditya Birla Fashion and Retail Limited’s Jaypore business head Rashmi Shukla in a press release on June 28. “This new store represents an exciting milestone for the Jaypore brand. Through this exclusive outlet, we aim to bring the rich tapestry of Indian craftsmanship to the forefront of contemporary fashion and lifestyle. This store is a testament to our unwavering commitment to showcasing heritage Indian crafts in modern avatars. We extend a warm invitation to craft enthusiasts, fashion connoisseurs, and all lovers of artistry to immerse themselves in the beauty and creativity that Jaypore has to offer.”
The new store features a wide array of casual and occasion men’s and women’s wear as well as accessories, home décor, and jewellery. The store’s spacious interior is designed to reflect the diverse craft culture of India and create an immersive experience for shoppers.
“Currently, we have a retail presence across North, South, West and Central India with a total of 20 exclusive and standalone stores,” said Shukla. “With this new brand outlet in Hyderabad, we intend to increase and strengthen our footprint across the country offering customers a unique retail shopping experience.”
The store’s façade celebrates the Punjabi embroidery tradition of Phulkari with a geometric jaali, inspired by Jaypore’s signature branding. The store opened with a wide selection of temple jewellery, designed to make a statement at summer festivities.
The Hyderabad store will hold events and workshops in the future to engage shoppers and create a sense of community. The store also opened with a number of promotional offers for shoppers which will run until July 31.
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