Gulabdas Group enters Indian activewear market with launch of ‘Strch’

Gulabdas Group’s fourth generation entrepreneur Prithvi Bhagat has entered the country’s activewear market with the launch of its premium activewear brand ‘Strch’.

Strch activewear will cater equally to both men and women with its diverse range of joggers, polo shirts, crop tops, sports bras, shorts, skorts and more.

Commenting on the launch, Prithvi Bhagat, founder CEO of Strch in a statement said, “As a first-time entrepreneur, I am thrilled to introduce Strch and share our vision for elevating activewear and an active lifestyle in India. India has long been known as a hotspot for fashion- conscious consumers, yet premium activewear has often been an exception.”

“In a nation with a burgeoning appetite for fitness and fashion, Strch was born out of the necessity for high-quality, homegrown activewear. With Strch, we aim to create a journey that is authentic, fashionably relevant, and, most importantly, comfortable,” he added.

Strch activewear range will be available for purchase exclusively on the brand’s online store.