Go Colors steps into active wear with new line Go Active

Go Fashion’s clothing brand Go Colors has stepped into active wear and launched a new line named ‘Go Active’. The new product segment features women’s apparel specifically designed for working out in comfort.  

“Get pumped with Go Active,” announced Go Colors on Facebook. “Our squad of fierce ladies is shaking up the active scene. Our bottom wear? Instant power up. Smash your workouts and everyday looks with epic style. Every piece screams ‘game on’! Time to unleash your inner warrior.”
 
The collection has launched on Go Colors’ direct to customer e-commerce store and features garments including leggings, shirts, and joggers designed for activities including yoga, cross-fit, and running among others. With a range of colours available, the range is designed to tap into the growing demand for active wear and athleisure options in India.
 
Along with expanding its product selection, Go Colors is also widening its retail footprint across India and internationally. The brand recently signed a franchise agreement with Middle East based retail giant Apparel Group to expand its reach in Gulf Cooperation Council countries over the coming five years. The expansion plan comprises both launching offline sales points and building a strong e-commerce presence in the region.