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Gizmore launches ‘Prime’ smartwatch to expand affordable premium product offering

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Smart accessories brand Gizmore has launched a new smartwatch model named ‘Prime’ which will retail from June 29. The new model is designed to offer both style and functionality and to bolster the brand’s affordable premium smartwatch offering.

Gizmore’s new Prime smartwatch – Gizmore

“Gizmore Prime demonstrates our unwavering dedication to making cutting-edge wearables accessible to all,” said Gizmore’s co-founder and CEO Sanjay Kalirona in a press release on June 28. “By seamlessly integrating premium features and flagship design aesthetics, it offers an unparalleled wearable experience at the most affordable price point. With its remarkable features and captivating aesthetic that effortlessly merges style and functionality, the Prime smartwatch sets you apart from your peers. We firmly believe that the Gizmore Prime will resonate with budget-conscious shoppers seeking a smartwatch that combines outstanding value and undeniable appeal.”
The new Gizmore Prime smartwatch features a 1.45 inch high-resolution Always On Amoled screen and a Zinc alloy metal body. The watch has a textured leather strap, round dial, and an active crown control and is available in both black and brown colour ways. 

Gizmore’s new smartwatch will retail for a promotional price of Rs 1,799 with the aim of attracting new customers and highlighting its positioning in the premium affordable segment of the smartwatch market. After the initial promotional period, Prime will retail for Rs 2,499. The brand currently retails through its direct to customer e-commerce store and in over 500 modern retail outlets.

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