The brand will launch a campaign ‘Follow Yourself’ featuring the actor to promote its products in this segment.
With this association, Fastrack aims to be the country’s largest fashion-tech brand and banking on the popularity of the actor to expand its customer base among the young Indian consumers.
Commenting on the association, Ravi Kuppuraj, chief operating officer of smart wearables at Titan Ltd in a statement said, “With the shared exuberance and fearless fashion approach, this partnership with Ranveer Singh brings a new level of dynamism into our brand. His unique and one of a kind infectious social energy and trendsetting style resonate with the campaign “Follow Yourself” and align the aspirations of Fastrack Smart and its target audience.”
Ranveer Singh added, “Fastrack Smart is all about the new age trends, advanced technology, cool designs, and I am all for it! Like me the brand has a certain signature style and represents a dynamic attitude. I am pumped about this collaboration as we share similar DNA, and the campaign ‘Follow Yourself’ resonates with my personality.”
Fastrack was launched in 1998 and retails across the country through its exclusive stores, multi-brand outlets, and e-commerce platforms.
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