Fashion brand Beyoung launches ‘Shop the Look’ feature to boost sales

Beyoung, a homegrown fast-fashion brand has launched a new personalised feature ‘Shop the Look’ to boost its overall sales by offering curated looks to its customers.

The brand claims that its new feature will help save customers time and money as it offers complete outfit sets for different occasions designed by their inhouse designers.

Beyoung has been constantly expanding its range of outfit sets to cater to a variety of styles and occasions. Currently, the ‘Shop the Look’ feature includes formal, casual, party, travel, and lounge look.

Commenting on the new feature, Shivam Soni, CEO of Beyoung in a statement said, “Shop the Look is our proud brainchild. It revolutionizes the shopping experience by presenting pre-decided looks meticulously curated by our talented in-house designers.”

“With Shop the Look, we’ve cracked the code to overcome limited options, confusion, and time-consuming online searches, empowering our customers with effortless style,” he added.

Beyoung specialises in casual wear was launched in 2018 as an e-commerce brand. The label retails in the mass affordable space and aims to reach an annualised revenue rate of Rs 500 crore ($61 million) by 2026.