Eze Perfume expands global presence with launch in six countries

Eze Perfumes, a premium fragrance brand has expanded its international presence with its launch in the USA, UAE, Colombia, Mexico, and Panama markets.

The Mumbai-based brand owned by Sawai Fragrances has partnered with local distributors in these countries to fuel its international growth.

In the coming months, Eze Perfume plans to further strengthen its global footprint by entering countries in the Middle East and Europe.

Commenting on the expansion, Kanishka Jain, director of Eze Perfumes in a statement said, “We always wanted to introduce the world to the high-quality fragrances that are created here in India. We have been in the perfume industry for a long time, and after our launch in India expanding globally felt like the right next step.”

“Looking ahead, Eze Perfumes is planning further expansion, in Europe and the Middle East The brand is focused on finding the right partners and channels to help grow its presence in these new markets, continuing its commitment to bringing Indian fragrances to a global audience,” Jain added.

Eze Perfumes offers a wide variety of fragrance products, including perfumes, deodorants, and gift sets. It retails in India through retail stores and e-commerce marketplaces like Amazon, Flipkart, Nykaa, Myntra among others.