Designer Anju Modi has collaborated with Saritoria, a global platform for buying and selling pre-loved luxury fashion to house a collection of some of her iconic creations on the platform.
The collection will include bridal sets and evening wear that has been worn by celebrities at weddings and red carpets including the celebrated ensembles adorned by Deepika Padukone in the movie ‘Bajirao Mastani’.
Commenting on the collaboration, Anju Modi in a statement said, “This festive season, I am delighted to partner with Saritoria to bring a touch of timeless elegance to the wardrobes of fashion enthusiasts. Together, we aim to offer an opportunity to discover and cherish the artistry and tradition of Indian couture.”
Shehlina Soomro, founder of Saritoia added, “It’s an honour to have Anju Modi endorsing Saritoria’s mission to create a circular economy for Indian fashion. Anju has been a pioneer in designer fashion in India. She has created some of Bollywoods most iconic pieces, which we are excited to be bringing to you at Saritoria including a piece worn by Deepika in Bajirao Mastani. It’s only with the support of first-hand designers that we will succeed in protecting both our heritage craftsmanship and our planet.”
The collection will be available for purchase on the Saritoria website and mobile application. Started in 2020, Saritoria claims to be the world’s first and biggest online platform for the resale of South Asian fashion.
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