Comet forays into denim with new sneaker launch

Footwear brand Comet has forayed into denim by launching its first denim sneakers for men and women. The urban inspired ‘Bluejay Sneaker’ is designed to expand the label’s youth and streetwear focused product offering.

Inspired by the timeless appeal of denim, Comet’s new footwear line has launched on the brand’s direct to customer e-commerce store, the label announced in a press release. The sneakers feature distressed dark wash denim, white soles and laces, and tan details and are designed to be worn on a wide range of occasions.
 
“The Bluejay Sneaker is a playful nod to the beloved aesthetic of ripped jeans, capturing the authentic essence of well-worn denim in every pair,” announced the brand in a press release. “Crafted with premium materials and meticulous attention to detail, it is the perfect balance between classic and cool. The distressed upper and indigo blue gives you the authentic look of your favourite pair of worn jeans… denim is the ultimate expression of laid-back sophistication, making Comet’s Bluejay Sneaker a must-have for denim aficionados everywhere.”
 
Sneaker enthusiasts and entrepreneurs Utkarsh Gupta and Dishant Dayani launched Comet in 2023 with the aim of building a homegrown sneaker label. Within its first five months of operations, Comet reported 50% month-on-month growth and the business describes itself as, “one of the fastest ever growing direct to customer and footwear companies in India”.