Published
December 13, 2024
Plus size men’s and women’s apparel brand Big Hello has launched its first brick-and-mortar store in the city of Kozhikode in Kerala. Located in Hilite Mall, the store retails a range of casual and occasion wear garments in both western and ethnic styles.
“Explore the latest in plus-size fashion at Big Hello- now open at Hilite Mall second floor,” announced the shopping centre on Facebook. The store has a vibrant yellow façade, punctuated with Big Hello’s logo in black. Inside the store, the right side is dedicated to the label’s womenswear line and the left side to its men’s collections.
“Big Hello, Kozhikode, we’re now open,” announced Big Hello on Facebook. “India’s first destination brand for plus size fashion, celebrating every size and shape up to 7XL, is now in 20 plus locations across 10 cities! To make your shopping spree even more exciting, we’re offering ₹501 ‘Happy Currency’ to get you started! DM us to claim yours now!”
Big Hello joins brands in Hilite mall ranging from Ethnix by Raymond, Al Ameen, and Hijabi Souq to Hamleys, Snitch, and Nykaa Luxe, according to the mall’s website. The shopping centre is located in Kozhikode’s Palazhipalam neighbourhood and also features dining and entertainment facilities.
Big Hello is based in Bengaluru and retails through its brick-and-mortar stores and direct to customer e-commerce store. The label is owned by Absolute Brands and Retail Private Limited.
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