Phoenix Marketcity mall in Chennai has teamed up with Bollywood and Tamil celebrity Esha Deol to launch a ‘Luxury Shopping Festival’ on July 8. The fashion fair will take place at the mall’s ‘Palladium’ arena and will feature a wide range of exclusive discounts.
Deol will inaugurate the shopping fair and hold a meet and greet session on July 8, the mall announced in a press release on July 4. The shopping event will feature brands such as Canali, Coach, Michael Kors, Kate Spade, Boss, Dune, Superdry, Armani Exchange, Tumi, Diesel, Hamleys, Mothercare, Brooks Brothers, Gas, and Hunkemoller among others in all of the mall’s Reliance Brand Limited partnered stores.
The Luxury Shopping Festival 2023 will run until July 23 and is designed to enable brands to shift summer stock while driving footfall into the mall. Phoenix Marketcity mall pushing its premium brands illustrates the rise in demand for luxury branded goods in India, especially in the fashion sector. The rise of middle-class disposable income and brand awareness has made consumers more willing to invest in branded goods.
Phoenix Marketcity is located in Velachery and the mall specialises in Indian and international premium brands. The mall’s Palladium segment features close to 70 retailers and Phoenix Marketcity describes its Chennai shopping fair as “India’s largest luxury shopping festival”.
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