Aditya Birla Group handloom fashion and homeware brand Aadyam Handwoven has launched a handloom trend report for 2024 named ‘Trendloom’. Along with forecasting what’s next in handloom, the report is designed to showcase Indian heritage crafts to global audiences.
“Aadyam Handwoven introduces Trendloom 2024, a luminary guide that forecasts trends and celebrates the enduring bond between heritage and modernity,” announced the brand on Facebook. “Trendloom stands as a beacon connecting yesteryears’ craftsmanship with today’s design sensibilities and bridging the gap between skilled artisans and a global community that cherishes the uniqueness of handcrafted creations. At the heart of Trendloom lies a profound commitment to showcasing India’s expansive craft repertoire spread across its myriad villages and towns and to uplift countless lives toward achieving dignity, sustainability, and prosperity.”
The brand also recently launched a new homeware line named ‘Charbagh’ inspired by historic Mughal gardens and royal landscapes. With ornate floral and avian motifs, the collection features handloom textile products including cushion covers and throw blankets among others.
Aadyam Handwoven is a corporate social initiative of the Aditya Birla Group, created to promote Indian artisan crafts with premium textile products, according to its website. The brand aims to support Indian artisans and improve their quality of life and retails its goods from stores in Delhi, Mumbai, and Hyderabad as well as its e-commerce store.
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