Qua launches campaign with Indian women cricketers

Direct-to-consumer fashion brand Qua has onboarded Indian women cricketers for its new pre-fall 2024 campaign, ‘Modern Heroine’.

The campaign will feature cricketers—Jemimah Rodrigues, Shafali Verma, Shreyanka Patil, and Radha Yadav.

Commenting on the campaign, Rupanshi Agarwal, co-founder CEO of Qua in a statement said, “These cricketers, who have broken into a male-dominated space, embody the core values of Qua, and we’re honoured to partner with these incredible athletes who are redefining what it means to be a heroine in the modern world.”

Divya Agarwal, co-founder creative director of Qua added. “Collaborating with these game changers, who have shattered societal expectations, was an organic way to express that fashion can and should be about more than just aesthetics.”

The ‘Modern Heroine’ campaign will launch ahead of the upcoming T20 World Cup 2024. With this partnership, the brand expects to widen its reach across the country.