New Balance launches first Mumbai store on Linking Road with Pat Cummings

Sportswear brand New Balance has launched an exclusive brand outlet in Mumbai as part of its strategic expansion plan for India. Located on the metro’s Linking Road, the store was inaugurated by cricketer and brand ambassador Pat Cummings.

“I’m thrilled to be part of the launch celebrations of New Balance’s Mumbai store,” said Pat Cummings in a press release. “It’s exciting to see New Balance growing in India, a move that should excite all sports enthusiasts. We both believe in using the power of sport to make a positive impact in the world and that has been the driving force in our long-standing relationship. I wish the team here at New Balance, the absolute best, and I know the brand will inspire the next generation of sports talent in India.”
 
New Balance recently launched an India subsidiary and its new Mumbai store is designed to mix sports and culture, showing its vision for continued expansion in the country. The Linking Road store’s design centres around central seating to promote community building and red overhead lighting mirrors New Balance’s striking logo.
 
“We are delighted to open our first ever store in Mumbai; at Linking Road, along with one of the best athletes in the world, Pat Cummins,” said New Balance’s India country manager Radeshwer Davar. “At New Balance, we see ourselves at the intersection of Sports and Culture, and Mumbai as a city, truly embodies this belief, making it a great fit for our expansion journey in India. We believe that New Balance will not only be a destination for those seeking the latest in fashion and performance footwear but also a space for community engagement and inspiration. We would like to thank Pat Cummins for being an integral part of our brand launch in India and we would love to invite the people of Mumbai to experience New Balance.”
 
New Balance was established in 1906 and is headquartered in Boston, US. The business reported a global sales total of $6.5 billion in 2023 and employs 9,000 associates around the world.