Bata to open over 50 EBOs for its brand ‘Power’ by 2025

Footwear major Bata India is planning to expand the retail presence of its sportswear and lifestyle brand ‘Power’ by opening over 50 exclusive brand outlets (EBOs) by the end of 2025.

With this expansion, Bata aims to make deeper inroads in the athleisure and lifestyle segment by tapping the ever-growing modern Indian consumers.

Commenting on the expansion, Gunjan Shah, managing director CEO of Bata India in a statement said, “Power is a globally admired brand with a strong international presence. Recognizing the   increased demand for athleisure in India, we decided to open Exclusive Brand Outlets for Power to offer a world class shopping experience to our fitness-conscious consumers. Our aim is to open over 50 Power EBOs by the end of 2025.”

Pietro Schira, chief brand officer of Bata Group added, “The entry of Power EBOs in India marks an exciting chapter for Power, strengthening its global presence. The outlets will provide Indian consumers an unparalleled access to our innovative products, satisfying local demand for international technology with high-quality performance shoes and apparel.”

Apart from retail expansion, Bata has been expanding its product range under the ‘Power’ portfolio and plans to further strengthen it by launching innovative products in the India market.