Menswear brand Arrow has expanded its product offering with its new Spring/ Summer 2024 collection. The brand’s new designs are fabricated to bring comfort and convenience to the office and feature new textiles such as ‘Autopress Flex’.
“We are thrilled to introduce our Spring Summer 2024 collection, a testament to our dedication to sophistication and innovation,” said Arrow’s CEO Anand Aiyer in a press release. “This collection seamlessly blends timeless elegance with contemporary style, catering to the discerning tastes of modern gentlemen. Through meticulous curation and a focus on innovative design features and fabric choices, we offer our customers a range of garments that epitomise our commitment to excellence.”
Arrrow’s new offering includes cotton and spandex blend textile Autopress Flex which has stretch to enhance comfort and make sure that garments are wrinkle-free. The collection has a colour palette of sage green, dusty pink, olive, tan, and beige, inspired by the hues of the spring season.
Arrow’s brand history dates back to 1851 and the global label launched in the Indian market in 1993. The brand currently counts more than 200 brick-and-mortar stores in India as well as a presence in over 1,000 multi-brand outlets in 109 cities across the country.
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