Ethnic wear and lifestyle brand FabIndia showcased a range of apparel and homeware at trade show Bharat Tex to promote its environmental, social, and governance campaign, recycled materials, and dedication to uplifting Indian craftsmanship.
“At FabIndia, we are deeply committed to upholding India’s 5F vision as outlined by Prime Minister Narendra Modi,” said a spokesperson for the brand in a press release. “Through our participation at the Bharat Tex Global Textile Expo, we aimed to celebrate the unparalleled craftsmanship of Indian artisans while highlighting our relentless pursuit of community development and innovation across all aspects of our business. With each thread, we seek to revive not just the colours of India’s rich culture but also the values that can guide us towards a more mindful and eco-conscious future. This Expo is a unique opportunity to share FabIndia’s journey over the decades, presenting sustainability initiatives to the world.”
FabIndia presented its ESG campaign named ‘Designed for Impact – Community, Process and Products’ at the trade show in New Delhi. The brand aims to find new methods of recycling and upcycling, it announced, and presented a new line of ‘Panja Dhurries’ (handwoven rugs) as well as its ‘Shunya’ and ‘Punh’ lines, up-cycled from discarded single-use plastic bottles.
FabIndia was established in 1960 and today works with 55,000 artisans across India. The brand retails from its direct to customer e-commerce store and its brick-and-mortar outlets in India’s metros and many Tier 1 cities.
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