Sparkx opens footwear store in Dwarka, Delhi NCR

Footwear brand Sparkx has launched a new brick-and-mortar store in Dwarka to bolster its retail presence in the Delhi NCR. The store is located in the city’s Vegas Mall and is designed to offer an interactive shopping experience to young consumers. 

“With Sparx, we are turning the journey of buying footwear into an experience, showcasing Relaxo’s commitment to positive change within the footwear industry,” said Relaxo Footwears Limited’s managing director Ramesh Kumar Dua, Indian Retailer Bureau reported. 
 
With the new store, the brand aims to attract a more diverse array of shoppers by offering engaging offline experiences and deliveries across Delhi NCR. Sparkx specialises in sneakers and sneaker style open-toe sandals for both men and women and is run by footwear manufacturing business Relaxo Footwears, according to its Facebook page. 

“The experience store will showcase the finest selection of Sparx products under one roof, providing an interactive experience for the youth to connect with our brand,” said Relaxo Footwears Limited’s executive director Gaurav Dua.“Overall, this would set the standards high for the footwear buying experience in the industry.”
 
Sparkx is focusing on premiumisation to elevate its brand image. The label aims to tap into the rising demand for branded footwear amongst Gen Z and millennial shoppers.