L’Oreal Paris launches campaign with cast of ‘Four More Shots Please’

Beauty brand L’Oreal Paris has launched a new campaign in India titled ‘My Hair Color, My Expression’ featuring four actors Sayani Gupta, Maanvi Gagroo, Kirti Kulhari, and Bani J from the ‘Four More Shots Please’ digital series.

With this campaign, L’Oréal Paris aims to inspire women in India to explore the true power of hair colour and empower them to tell their unique stories.

Commenting on the campaign, Dario Zizzi, brand general manager at L’Oreal Paris India in a statement said, “In the kaleidoscope of beauty, every shade tells a story. The campaign is a celebration of the diverse and vibrant narratives that unfold when individuals express themselves through the transformative power of L’Oreal Paris hair colors.”

Sayani Gupta added, “As someone deeply passionate about self-expression, I appreciate how L’Oreal Paris Casting Creme Gloss adds that perfect touch of vibrancy to one’s personal style. This project marks a delightful beginning to the year, and I’m genuinely happy to be a part of it.”

The campaign showcasing 16 shades available in the Casting Crème Gloss collection will be airing in 10 languages – English, Hindi, Marathi, Bengali, Punjabi, Malayalam, Telugu, Tamil, Assamese, and Kannada.