Huemn partners with Olfa Originals to launch signature scent

Clothing brand Huemn has partnered with luxury perfume label Olfa Originals to launch its first signature scent. Named ‘Huemn Pheromones’, the fragrance is designed to mix chemistry and artistry.

The Huemn x Olfa Originals perfume has launched on both business’ respective e-commerce stores in time for the winter gifting season, Huemn announced in a press release. With a conceptual accompanying campaign and sculptural perfume bottle, the signature scent launch translates Huemn’s bold clothing into a unisex fragrance. 
 
“Pheromones, as you may know, are chemicals capable of acting like hormones outside the body of the secreting individual, to affect the behaviour of the receiving individuals,” announced Huemn in a press release on December 5. “Our new fragrance captures the essence of these natural chemical messengers, enhancing your presence and leaving an unmissable impression anywhere you go.”

The scent mixes red chilli with with galbanum, basil, and blackcurrant as well as floral notes of lily-of-the-valley, hyacinth, jasmine, ylang-ylang, and almond. The perfume has a foundation of oakmoss and patchouli as well as oud, which is one of Olfa Originals’ signature ingredients. The perfume bottle has a red hue and is adorned with devil horns to allude to its chilli-filled contents as well as a classic Huemn graphic. 
 
Olfa Originals’ history dates back to 1805 and is a seventh generation business. Huemn retails a range of gender neutral clothing with graphic prints and oversized silhouettes and was founded by Pranav Misra and Shyma Shetty in 2012.