Luxury children’s wear retailer Les Petits has joined forces with fine jewellery brand Rajasi Jindal to launch a line of children’s jewellery, made from hallmarked gold and silver and designed for the festive season.
“We at Les Petits are always at the forefront of offering opulence with our products,” said Les Petits’ president Swati Saraf in a press release. “The collaboration with Rajasi Jindal jewellery was a very conscious decision as it complies with the ethos of the brand. By curating riveting designs, it transcends the expectations of the customers by bringing about the perfect confluence of culture, fashion, and luxury in the most pragmatic way.”
The collection features a range of customised nazariyas, adorned with cartoon style charms. The line also includes earrings, bracelets, pendants, and cufflinks. The customisation element of the collection is designed to cater to the interests of the child while also conforming to the auspicious occasion.
The collection will be exclusively available across Les Petits’ retail platforms. These comprise its direct to customer e-commerce store and its brick-and-mortar outlets in Mumbai’s Phoenix Palladium, Hyderabad’s Banjara Hills, and New Delhi’s DLF Avenue and DLF Emporio.
Les Petits is a multi-brand retailer and focuses on bringing international luxury brands’ children’s wear lines to India. The business retails apparel, accessories, and furniture from brands including Versace, Moschino, Dolce & Gabbana, and Fendi among others.
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