Bellavita expands perfume portfolio with launch of ‘Ocean Man’

Bellavita, a leading luxury perfume brand has expanded its premium perfume segment with the launch of its ‘Ocean Man’ perfume range.

The brand claims that its new perfume range is made from international essential oils and aims to target customers in the Rs 1000 ($13) segment.

Commenting on the launch, Aakash Anand, founder of Bellavita in a statement said, “Our commitment to excellence has led us to advance our offerings, ensuring that we deliver the best in perfumery at an affordable price. This extraordinary perfume embodies our commitment to make every Indian smell great.”

Ankit Kapoor, chief marketing officer at Bellavita added, “Having taken leadership in the mass perfume segment of Rs 500, we see a clear opportunity of targeting the super-premium segment with mass premium pricing. Ocean Man will appeal to those who love super premium perfumes but find them unaffordable.”

Bellavita’s Ocean Man perfume line is available for purchase on the brand’s website along with leading e-commerce platforms such as Flipkart, Amazon amongst others.