Coast Of Style

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Gen Next Designer Charmi Shah made remarkable debut with her collection ‘Côte du Style’ in Mumbai recently

Charmi showcased 32 of her best designs from her first set of collection ‘Côte d’Azur’ inspired by the French Indian art work on the ramp. The models walked the ramp and the show stopper of the evening was none other than the Ajay Devgn & Prabhudeva’s Action Jackson fame Manasvi Mamgai. The Emcee of the evening was the VJ Andy of Bigg Boss fame.
Manasvi adorned a pink and gold bridal lehenga which represented romance and femininity. The sexy cuts under the bust and the indigent mirror work embellishment on the neck line made the choli the statement piece of the whole look. Perfectly complimenting the choli was the lush ghagra with intricate embroidery and a gold net dupatta that looked breathtakingly beautiful, thanks to the ball lace and heavy tassels giving it the right doze of oomph and style.
Apart from Manasvi as the showstopper, the guest list had television actors like Ritwik Dhanjani, Nandish Sandhu, Mrunal Jain as the front row guests celebrating this young budding designer. Actress Ankita Shrivastav, Shaad Randhawa and Aslam khan also attended this event and everyone was in awe of Charmi’s latest collection.

About Charmi Shah’s collection Côte du Style (Coast of Style)

Like India, France is renowned for its culture that is reflected in every form of indulgence, be fashion, food or travel. France may have coined the term Haute Couture, but often the master ateliers look to India to not only be inspired but also bring their fashion art to life. India excels in the best of embroideries, weaves and handicrafts. A land where design, colours and inspiration are aplenty. Designer Charmi Shah’s first collection – Côte d’Azur – is a collection that seamlessly ties the best of both countries. The collection is truly global, exotic, young, chic and opulent – just what the young fashionsita and global star would have in her wardrobe when she jet sets across continents to the most glamorous of all holiday destinations – the Côte d’Azur or the French Riviera!
From intricate, delicate and rich embroidery and bead work, a palette of colours ranging from regal black, royal blue and gold to a bright and young one inspired by exotic flowers, teamed with sensuous cuts and drapes in lush fabrics – this collection is an indulgent treat for both the wearer and the awed admirer. This capsule collection features unique garments for every glamorous occasion – be it a destination wedding, or an exotic holiday for events like a chic brunch aboard a luxury cruise or poolside, to sassy parties with celebrities or a ball under the stars to traditional ceremonies where you a bring a dash of contemporary style. Feel like a star on the global red carpet who makes her own fashion rules for others to follow.

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Who is Charmi Shah?
Charmi, a Gen Z-er herself, knows the role fashion plays in this age of social media, where clothes are more than ever an extension of personal style. And personal style that is tasteful is what Charmi aims to create through her exhaustive range of silhouettes, cuts, fabrics, colours and styles. “I design for the young. Youth is my inspiration,” proclaims the chic designer.
While Charmi may design for the young, her designs are so classy and trendy, that it can make any woman wearing her creation feel young, bold and beautiful.
Charmi is one of those rare talents that have been lucky to be born in fashion. Her mother, Mrunali Shah is a popular designer herself. Her aunt Preety Agarwal, also a designer further fuelled Charmi’s desire to direct her creative energies into creating edgy works of wearable art.
The designer does not believe in creating replicas from other designers, or even in repeating her own designs, thereby constantly challenging herself to always create a one of its kind, very exclusive, couture garments. Charmi’s designs keeping in mind the jet setting,young globetrotter who is on a luxury cruise holiday in Goa or at the French Riviera, attending a classy brunch do in Delhi or in Paris, or partying until dawn at the trendiest clubs in Mumbai or New York.
The designer is finally ready to launch her own label and presenting her first – bold, new, unforgettable capsule collection of garments. It celebrates youth, elegance, the designer’s vision, a New Year and everything stylish and cool – that is Generation Z! There is a lot to look forward to – a riot of colours, bold prints, sparkling stones, innovative cuts and modern silhouettes. Each element showcases the wide array of possibilities that have never been thought of before or imagined, now come to life thanks to the brilliance of the zesty designer’s artistic vision.

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